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Getting Started. Salon-Style!

The biggest, and maybe scariest, step is getting started. Did you know there are over 1.2 million salons in the United States?

Some have spas connected to their establishments, others have cafés, a few host influencer brunches... so how could you compete? Where would you even start?

Below is a checklist to help jump-start your salon. The rest will follow!

  1. Plan It Out: What do you want your salon or barber shop to look like? Any ideas for the name? What do you want to specialize in? How do you want your customers to feel when they enter through your doors? When do you want to open? Create a business plan! Visit other salons or spas to gain inspiration!

  2. Let's Talk Logistics: Where do you want to be located? Will you need to apply for building permits or business licenses? How do you want the layout of your stations to be and is your business handicapped accessible? Throughout the logistics process, you will need to obtain and present proof of insurance which can look different for every business. Find exactly what you need and get an instant quote through Oops Proof!

  3. Time to Fill it: What do you need to purchase? What supplies do you need for your stations or your front desk? Where is the best place to buy these from? How much should you budget for this? I found a great checklist for these items here!

  4. Recruit, Recruit, Recruit: The people working in your salon will define the culture of your salon! Who do you want to represent your brand at the front desk? Where do you want to find stylists? What licenses and logged hours will you require from your stylists? Do you need to hire building maintenance?

  5. Set Up: How much time do you need to set aside for installing new equipment and furniture? Will you need to paint the walls, lay down some rugs, or decorate a few shelves? Who will you need to hire to help install the right plumbing or to hang the lights?

  6. Marketing & Advertising: How do you want to get your name out there? Will you look into newspaper ads or physical postings around town? What about your online presence? Do you want to hire someone to run your social media? Which platforms do you think you need to be represented on? How much do you plan to budget for marketing? Will you hire someone to photograph the inside of your salon and take team photos?

  7. Grand Opening: Is it finally here?! Host a grand opening so everyone can come check out your business! Invite friends, family and people in your surrounding community. Will you provide snacks, or have door prizes? Make sure you fill in some media companies so you get more publicity!

This is just the start! It might be easier said than done, but don't feel too overwhelmed! Start with this list and let your creativity take over while the rest falls into place. Getting started can be the hardest part, but if you think about the list and work on marking each task off, you will be there before you know it!

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